LG Electronics (Thailand) aims to set up eight LG Mobile Brand shops in Bangkok within this year with a total budget of around Bt20 million to strengthen its brand image and after-sales service.
Somsak Athisaitrakul, Product Group Head (Mobile Communication) senior manager, said four shops were recently opened in major shopping malls. The others will be gradually opened by the end of this year to cover major areas in Bangkok. The shops feature the expericence zone and the service zone. The experience zone is where all the latest LG Mobils-phone models are available for customers to directly experience the products, while the service zone offers after-sales servies.
He added that the company's enhancement of after-sales service follows increase in sales of LG mobile phones.
Currently the company has nine major after-sales service centres and over 200 authorised service dealers nationwide.
Regarding the market competition, he said LG has mainly focused on competing with major international brands, not local brands.
The company plans to roll out between 12 to 15 new mobile-phone models in Thailand in the second half, almost the same number as in the first half. Most of the upcoming models will be in the mid-price and high-price ranges and with touch-screen feature.
Some local mobile-phone brands have gained high popularity among the Thai consumers, due to their rich features but affordabel prices.
Tuesday, August 25, 2009
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